Your Customers Journey
Customer Journey describes the steps that a person takes when interacting with your business.
It begins even before you actually start talking to them. It includes where or how somebody learns about your business.
It could be through a referral, an ad, or a form submission.
When you understand your customer’s journey, you’re able to map out different scenarios and plan how your business should respond in each situation.
This way, you could keep the lead in the journey and eventually close the sale.
The key is to look at the journey in the eyes of your customers.
After all, it is their journey, not yours!
It’s not about what you think a customer must feel about your business or what they should think about your service.
IT’S ABOUT THEIR PERSPECTIVE AND THEIR ACTUAL EXPERIENCE with your brand.
There are many ways to know what your customers feel about interacting with your business.
You could start with a survey.
Use social media to your advantage and create a conversation around their journey with you.
Another suggestion is to reach out to your customers through email and ask for feedback on their experience.