Why Is It Important to Have a Sales Script?

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If you look at multi-million dollar movies that took months and even years to film, with thousands of people involved, one thing for absolute certain is nobody ad-libbed.

Every line was totally scripted and delivered like it was the most natural thing.

Our sales talk needs to be the same way.

Maybe not the entire sales talk. But the really important pieces, we need to know exactly what we’re going to say.

Practice it to the point where you’re not thinking about it and focusing on your prospect.

That’s when you not only create value but a trusted connection with your prospect. Over the next few weeks, I will be sharing my sales series and answering some of the top sales questions that I’ve received over my 30+ years working with over half of the Fortune 500 companies.

For those that are new, intermediate or even seasoned in sales, I invite you to follow my series over the next few weeks and reach out to connect. I want to hear from you.

Do you work with a sales script? How has it benefited you? Comment below.