Use the Christmas Effect
If you’re wondering whether or not you should give your customers gifts, let me clear up any doubt: you should.
It’s always a good idea to show your customers your gratitude. Yes, you’ve provided great value to them, but a nice token of appreciation can really help demonstrate that you care.
If you throw something over the fence when everyone else is doing the same thing, don’t be surprised if it ends up in trash. Which is why, take extra time to tailor the gift to each customer, then they’ll appreciate your thoughtfulness. The act surprising your loved ones with gifts during Christmas is the same philosophy you need to follow. That Christmas effect of opening something is a pretty good romantic gesture.