The Power of Surprise

You know those mornings when your favorite barista says “hey, this one’s on me” every now and again as you reach for your hot cup of coffee.

Doesn’t it make you feel ‘wow’?

The power of surprise and delight is huge when it comes to romancing your customers and increasing customer loyalty, return business and just making your customers feel super valued. Which is really what wow’ing your customer is about, isn’t it?

Here are some ways you can surprise and delight your customers:
-> Offer something free
-> Waive the extra charge
-> Send them a thank you note
-> Check in with them
-> Wish them luck
-> Give them upgrades

Tell me how you surprise your customers in the comments below.