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Your business will look totally different from your employees’ viewpoint, or even your customers.

It’s simple. The way you think you sound is now how the rest of the world thinks you sound. It’s probably the same thing in your company. The way you think your company looks to customers is probably not how they think it looks.

You need to jump the counter and start to see things from their perspective. The golden rule for every business is this: Put yourself in your customer’s place.

This is one of the many insights I talk about in-depth, in my book “Romancing Your Customer”. “Romancing Your Customer” is a million-dollar blueprint to a successful business. This book contains my experiences and lessons learned over 30+ years working with over half of the Fortune 500 companies.