I’m Not Sure If I’m Worthy of Charging a Higher Price.

“I’m not sure if I’m worthy of charging a higher price.”

A client recently confided this to me and not surprisingly, even the most experienced sales people and business owners have shared that with me before.

There is going to come a time when you need to raise your prices to manage demand and scale up.

Whether you’re closing a $10,000, $100,000 or $1 million dollar deal.

For some people, the stress in asking a client to buy is rooted in something a little deeper and it’s rooted in their own self-image and self-worth at that time. All of us, even the most confident people, we all have another side where we wonder,

“Am I good enough? Do I deserve it?”

Those feelings can be minimized with conscious effort and over time. If it’s not your natural bent to ask people to buy, it’s going to be uncomfortable.

It’ll be outside of your comfort zone.

You cannot grow in your comfort zone.

But I encourage you to go outside of your comfort zone because that’s where the good stuff is.

That’s where the growth happens.

This is video #4 in my sales series. For those that are new, intermediate or even seasoned in sales, I invite you to follow my series over the next few weeks and reach out to connect. I want to hear from you.