A 400kg tiger is an impressive beast. The photography team kept the tiger distracted with raw chicken and a large rattle complete with floppy rags tied to a 20 foot pole. It was interesting how he followed the rattle with keen eyes just like your standard house cat watches a bouncing feather or ball. The marketing metaphor is that no matter how large your company is – the principles are all the same. Define your market, plan your strategy and execute your plan (assess results and adjust as necessary, ). The big cat behaves just like your neighbor’s pet, he’s just bigger, stronger, faster and eats bigger meals (yikes)