Do unto Others

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To romance your customer means dealing with everybody from the heart. It means treating everyone the way you want others to treat you.

How do you do that? Start with yourself. Self-care is important. When you’re emotionally and physically healthy, you’re able to work better and treat everyone with gratitude.

Next is the people you work with. Try to build a positive and caring company culture. When your team feels valued and appreciated, they would perform better. This includes providing positive interactions with your customers.

The third aspect of the romance principle focuses on your prospects, pre-customers, current customers, and former customers. And the first step to romancing them is to show you appreciate them.

A simple “thank you” goes a long way. But why stop with that when you could do more? Create a unique experience for them every time they engage with you. Make sure they know you remember them by sending lumpy, personalized gifts. Take the extra mile in helping them with their needs.