Can You Give Away Free Stuff and Actually Make More Money?

Customers love free stuff.

I know that. I’ve done that!

But can you give away free stuff and actually make more money?

Free stuff sounds great on paper, but more than likely, you have already run a few quick calculations in your head and determined that there’s almost nothing you can give away for free while still turning a profit. After all, we’re in the business of selling stuff to make money, not lose it.

But, you can give away free stuff and actually generate real profits because doing so offers simultaneous benefits:
It increases marketing power.

It establishes customer trust.

Don’t think of giving away free stuff as a loss-making exercise. Think of it as earning an opportunity to reach out and build relationships with new and existing customers.

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