World Class Customer Experience
Boot Camp


Thought Leaders


Health Industry

Professional Services


Best Selling Authors

Coaches / Consultants

Gartner reports that 82% of organizations have a Customer Experience Map, yet only 47% use their map effectively. 

If you don't have a Customer Experience Map it costs you sales, revenue, profits, and team morale.

and if you're going to have a Customer Experience Map why not a ...


“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos. If you don’t have the map you cannot host the best party.

In my experience small and medium sized businesses many times have no Customer Experience Map and wander through the jungle of Customer Experience with no real bearing or plan. If you do not have a map or are not using your map, this event is for you. 

Learning about Customer Experience Mapping is one thing. Plotting the exact map, taking it home and immediately implementing that map with your team and your customers is another thing altogether. This bootcamp is for learners and doers. 

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This event is for businesses that want to develop a map and implement an actionable itinerary that builds their business and crushes their competition.

Your World Class Customer Experience Bootcamp will provide you with actionable takeaways that will improve your sales, customer experience, culture and leadership.

This event is a small, private 2 day Boot Camp Experience for World-Class Businesses unlike anything else. Your new World Class Customer Experience System will be done when you leave Boot Camp.

The event was great – very positive feedback.
Tobias Reaber
CEO Herchenbach Industrie-Zeltebau GmbH

This is not your ‘run of the mill' workshop. This is you being handed the keys to the kingdom.

Don is a rare example of someone with amazing leadership and communication skills, and natural authority. An author of several books and an accomplished speaker, he will teach you how to get a “WOW” reaction from your customers but meanwhile, you will be saying “WOW” to yourself every time you interact with him. Confident, calm, and always positive, Don is also the person you would want in your life as a friend. Knowing Don and learning from him has rocked both my business and my personal worlds.
Hana Laurenzo
CEO at TLC Translation

World Class Customer Experience starts with a World Class Customer Experience Map.

With your new system, you’ll enjoy:

Don Williams is a phenomenal sales coach. He’s really helped my business grow. He holds you to a high standard and challenges you to get out of your comfort zone. And that’s where growth happens. He always follows up and is the gold standard in customer experience and service. I highly recommend his services.
Fanny Dunagan
CEO Pathlynks

Learning is great, but learning plus implementation gets results!

Don was excellent to work with. He always strives for a WOW experience and that is what he delivered.
Benjamin Gootee
CEO at Gootee Construction, Inc.

Work ON your business, instead of working IN your business.

If you want a system proven by 30 years experience working with Fortune 500 Companies, then this 2 day Boot Camp might be exactly what you’re looking for.


We’ll plot your Customers’ Experience step by step, and you’ll leave the event with your Customers Journey Map in hand ready to implement in your business. Don will work with you personally so that you leave with your Customer Experience Map customized for your Business, your Team and your Customer.

This isn’t just a workshop. This is you changing your business for the better…forever.

Don’s passion to engage his audience and share his experiences on on how to adopt tangible steps to grow a business are second to none. Life coach, speaker, author, and friend are few of the ways I describe Don. If you are looking for ways to grow your business, contact Don today!
Lisa Hall
President, Bene-Marc, Inc.

Exclusive Event Designed for Businesses that Want To Deliver WOW!


You and up to 20 others will experience a two day immersion experience where you’ll learn, adapt and be ready to implement your own Romancing Your Customer CX Initiative.

At the end of the Boot Camp you’ll have your Customer Experience Map in Hand:

Eliminate friction

Accelerate your sales process

Treat customers great – customers treat you great

Your team fronts your customers, be certain you’re treating your team exceptionally

What kind of experiences are you creating for yourself?

My life is better for knowing Don, personally and professionally. He has been a true inspiration and leadership example. Proud to say I work with him!
Marcelle LeBlanc
CEO at Velvet Box

We’ll build your Map step by step so the you can easily and quickly implement improvements to your business.

Cape Town South Africa

May 14th

Here’s what Don’s Clients Say…

I found the Don’s training to be very actionable with some concrete strategies… Would HIGHLY recommend him for a sales training for any organization.
Christopher Frye
Business Strategist
Through his experience of working with Fortune 500 businesses, Don brings a great deal of knowledge to individual businesses in the way of coaching and mentoring. Additionally, he focuses on exponentially increasing a business’s sales through the business knowledge he has acquired over the last 30 years. The Don Williams Group is a class act.
Craig Wasilchak
CEO at Crushing B2B Digital Strategies
Don is extremely knowledgeable about outbound prospecting, cold calling and sales. He is authentic and honest about his firms capabilities all while being completely open to sharing his best practices. No snake oil here. It’s been a pleasure working with Don.
Fletcher Wimbush
CEO at The Hire Talent
Don Williams’ process and key questions get right to the heart of what’s holding you back. Next, he creates a clear action plan, setting goals and holding you accountable. The key is YOU – YOU must do what Don says! Don cares about people and thrives on helping others reach their potential. I highly recommend working with Don!
Janis Stevens
CEO at Innovative Tub Solutionst
Don Williams is an absolute legend, and great to spend time with. His energy and passion will have a positive impact on my business!
John Busby
CEO at French Private Finance
I did a series of coaching sessions with Don at the beginning of 2019. The insight, tools and techniques he shared with me allow me to engage my potential customers in a client first, authentic and caring manner. I no longer sell, I build great relationships. My business tripled after our sessions were complete. I am now working with Don to create the same relationships through my speaking engagements. I wholeheartedly recommend Don Williams to help you master the skills necessary in 2019 to be successful.
Leonard Lynskey
CEO at Lynskey Management
I work with many individuals on a daily basis and have been working with Don specifically for the last few years. His leadership and coaching skills are second to none. He is always willing to go above and beyond what is necessary to make sure what is being done is completed successfully. Also I have seen him present to a wide variety of audiences, and he always knows how to engage his audience, so they get the maximum benefit from what he is sharing.
Ronnie Crowley
CEO at Vision Implementors
All of Don’s encouragement last year rubbed off on me. I was a little (okay, a lot) slow to listen but … I finally listened. And now I have more biz than ever. THANK YOU for encouraging me to charge what I’m worth! ❤
Stephanie Nivinskus
CEO at SizzleForce Marketing

You Might Be Wondering (FAQ)

This experience is designed for ANY business owner that is looking to MAXIMIZE income through Customer Experience. This includes information businesses, service providers, consultants, authors and even ecommerce businesses. It is recommended that either the business owner, or the head of their marketing department attend.

A maximum of 20 businesses are allowed at each event to ensure Don can work directly with each person.

Nothing specific. But you will be sent an email with a video and short worksheet you can complete prior to the event.

We can accept one Key Executive or Partner at the a nominal fee.

We do two of these events annually. The next event will be in Southern, CA date undetermined.