Am I Worthy of Charging a Higher Price

I understand, charging a higher price (- or any price for that matter! ) for your products or services could be daunting, especially when you’re thinking about how your target market will respond to it. But, if you know the value of your brand and understand how to deliver that value, there’ll be no reason to worry about pricing.

The first step to understanding your brand’s value is to determine what your brand stands for. What is your core mission? How do you make a difference to the lives of your customers?

The second step is to come up with three different price points:
1. Lowest acceptable price for you
2. Mid-price
3. Highest acceptable price for you

Then, test these out to your market. Get feedback! It’s only when you have sufficient data that you will be confident of your pricing.