Always Play from Your Heart

In business, you shouldn’t just be working with your brain.

To succeed in building customer relationships and growing your brand, you must also be willing to work with your heart.

Traditionally, planning a customer experience strategy starts with the brain and then followed by implementation — or action.

The downside of this is that customers often see you as a cold and distant brand.

Why?

Because the experiences you offer them do not reach the heart.

When you romance your customer and plan your strategies with your heart, you add little things that make the overall experience unique.

These little things won’t go unnoticed. As a result, customers value their transactions and interactions with you.

Your personal touch encourages them to do more business with your company.

Do you see how this can help improve your brand?

Would you like to connect more with your customers?

Understanding the principles behind Romancing Your Customer could help!