All 5 Senses

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To deliver a “wow” customer experience, focus on all five senses.

If you’re meeting a client or giving a presentation, maximize your client’s sense of sight and smell. Use colors and scents to set the mood. Scents are powerful in evoking feelings and memories.

A customer’s sense of touch could easily influence their decision. Play with texture in your office or shop.

Let’s move on to a customer’s sense of hearing. Silence could easily create tension in a room. If a client has to wait in your office, think about playing music in a low volume.

Next is the sense of taste. Taking your client out for a meal or drink is a perfect opportunity to talk about your business. You could also send a care package with their favorite snacks.